| Asia Pulp & Paper: Implementing the Forest Conservation Policy - Teaching Note |
| 作者姓名：Hugh Thomas; Shige Makino; Ka Wai Boby Shiu; |
| | 商品編號：8B16M129 |
| 出版日期：2016/07/20 | 內容長度：13 頁 |
Teaching note for product 9B16M129.
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| Asia Pulp & Paper: Implementing the Forest Conservation Policy |
| 作者姓名：Hugh Thomas; Shige Makino; Ka Wai Boby Shiu; |
| 商品類型：Case (Field) | 商品編號：9B16M129 |
| 出版日期：2016/07/20 | 內容長度：16 頁 |
Indonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promote .....more
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| AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami - TN |
| 作者姓名：Shige Makino; Cinty Li; |
| 商品類型： | 商品編號：8B12M071 |
| 出版日期：2012/10/17 | 內容長度：13 頁 |
Teaching note for product #9B12M071.
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| AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami |
| 作者姓名：Shige Makino; Cinty Li; |
| 商品類型：Case (Field) | 商品編號：9B12M071 |
| 出版日期：2012/10/17 | 內容長度：19 頁 |
On April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful operation .....more
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